The Rebel Behind the Brand

From the track to the timeline—how Rebel Panda was born.

Rebel Panda Consulting didn’t start in a boardroom or a marketing agency—it started at a racetrack.

Long before I was crafting social strategies or branding bold businesses, I was a racecar driver’s wife, then a driver myself. And in grassroots motorsports, you don’t just show up and drive. You hustle. You negotiate sponsorships, plan fundraisers, design decals, pitch media stories, and keep the fans engaged online. Every season was a start-up year, and I wore every hat.

That was my crash course in marketing. I learned how to pitch with passion, brand with purpose, and sell the story behind the speed. I didn’t have a big team or a massive budget—but I had grit, creativity, and the kind of no-BS work ethic you can’t teach.

Turns out, those same skills are what small businesses need most.

So, I took my misfit mindset and made it a mission: to help bold business owners break the mold and build brands that actually feel like them. No jargon. No BS nonsense. Just powerful positioning, strategic content, and fearless branding that cuts through the noise.

Turning chaos into clarity—one badass brand at a time.

At Rebel Panda Consulting, we don’t do cookie-cutter. We exist for the misfits, the dreamers, the side-hustlers, and the small business owners who are tired of trying to fit into a system that was never built for them.

We specialize in helping startups and small businesses organize the chaos of launching and growing a brand. Whether you're lost in the noise of social media, stuck at square one with your messaging, or overwhelmed by where to even start, we’ve got you. With badass branding, fearless content strategy, and done-with-you startup support, we turn scattered ideas into scroll-stopping, community-building, sales-generating machines.

We’re not just here to give you a logo or a few posts. We’re here to ignite a movement. One where small brands punch above their weight, rebel against the expected, and show up with confidence, clarity, and purpose.

Because you weren’t born to blend in. And your brand? It shouldn’t either.

Welcome to the rebellion.